"Clarity comprehends a third element beyond familiarity and clarity, ludic scoring. Clarity must not show off. But serious prejudice aside, clarity contains enormous show-off zest. Clarity signifies, after all, an immense act of exclusion, of restraint. It is an affair of timing, potentially — like brevity — of wit. Clarity, no one points out, always means daring simplification and much trickery … Clarity gets back in combativeness the pleasure it sacrifices in renouncing ornament."
— Richard A. Lanham, The Motives of Eloquence, 21-22